show the world VR side by side

In the electronic world, VR is a rising star, with daily news sweeping across all media. One may say without any doubt that VR has become an irresistible trend. All brands are vying with each other to release new products related to VR. How can we miss a spectacular opportunity like this?

We want the same thing

While every one else is emphasizing the content, appearances and hardware, we have set our eyes on the retail display. We found that there are so little VR products which people can actually experience, all they know is 6D and 7D cinema. This is because most VR products are promoted and sold online while missing promotions and sales offline in retail market. So we seized this rare opportunity and reached an agreement of cooperation with our partner Baofeng.

We hit it off

Baofeng technology wants to crack open the retail market with the launch of a VR hardware named Baofeng Magic Glasses. They are well aware of their brand characters yet inexperienced in retail marketing. LaurelsScent, therefore, came along to help Baofeng with their retail market, re-identify and develop their brand DNA and deliver it visually. Eventually we were able to achieve the goal as a result of the following work :

1. We designed a site for them. the experience pavilion of Baofeng magic glasses. It’s a place where people can interact with our products and have an experience of “the new lifestyle of VR”. In terms of space design, we invited foreign designers to create a futuristic brand world of Baofeng technology that conveys an aesthetic sense of science. ‘It’s simply impressive.’- The feedback we received from our partner has been encouraging.

2. We presented them with a world class display prop. To display our products and for consumers to experience, we need display fixtures . LaurelsScent reached out to our creative team in New Zealand to help develop a display prop for Baofeng magic glasses 4. It has been well recognized through its features of tasteful look, comfortable wearing and refined material . And we were thrilled to find out that customer’experience has been greatly improved with help of the design.

3. We helped train their talents. There must be promoters who knows this product well to assist people to complete the experience session. We created a pamphlet in order to direct and train the sales team. They content the industry information, product information and operation instruction etc. and they are very easy to read, comprehend and memorize so it will be easier for them to close the deal.

Together, we do it better

LaurelsScent is well known of our one package service. We are proud of every member in our team - their professionalism and dedication through every detail from experiencing to selling. Especially when it comes to space design, we worked under the time difference between us and foreign countries to communicate with our designers so that we can bring out world class designs within a short period of time. In terms of retail space, we helped Baofeng’e promote their brand universe smartly; and when it comes to industrial designs, we suggested best materials to ensure best consumers experience; as for our price…Well, a good investment always pays back, doesn’t it?

Last but not least, a good news to share: the first VR experience pavilion in china, the experience pavilion of Baofeng magic glasses is officially open now. Although Baofeng didn’t choose our design in the end due to their budget problem, the place still remains worth visiting and surely you will get great experience from various interactions. Kindly find the address here: Gome (Madian Branch), Shang Fang Builing, No 27 Mid North 3th Ring road