What role does LaurelsScent play in the HUAWEI terminal
In recent years, Huawei retail terminal has developed rapidly. According to data in 2015 the shipments of Huawei smartphone was 108 million, which is a growth of 44 percent compare to the same time last year and far more than the global average. Huawei is the third largest smartphone brand in the world and the first one in China that possessed over 100 million shipments. However, seeing from the world market, the Chinese market sales dominated over half shares. As a result of constant efforts, the Huawei retail terminal has hit a symbolic milestone again.
Huawei Experience Store as a major part of Huawei retail terminal plays an important role in product sales; it is also where the Huawei B2C transformation is based and a platform to deliver Huawei brand value. So it is very important to have an experience store that fully presents the brand value of Huawei. Therefore HUAWEI is in particular need to improve the terminal management, professionals who can give vitality to experience stores, such as FM (Field Master). With a team that has strong ability of store operation and image administration.
Above is Laurelsscent’s purpose of carrying out the second stage FM practice. Laurelsscent trains operation experts for HUAWEI, using professional insight and management experience of Field Master to improve the store service and enhance HUAWEI brand image. This is also where the value of Laurelsscent holds, with decades of experience in the retail industry, as well as strong understanding and grasp of the marketing. Laurelsscent is able to outputs systematic and intelligible theories for creating a FM team that have high level of management experience and ability for stores, which will be the key to achieve HUAWEI’s ambition.
The second stage of FM practice: Why we call it practice?
There is certain reason we name it practice. Based on the research, it is time to put the theories into practice, and taking actions to prove our theory, given that only written knowledge tested in practice is true knowledge. This is the main task for the second stage of FM practice, and time to see the result.
In order to better the practical approach on our theories, the second stage FM practice have made many improvements based on the previous courseware. And we have established various plans and goals for the practice, which covers all four major areas the Huawei experience store involve, include brand image, service experience, team and sales. The FM practice gained great feedbacks from all participated members of Huawei for its excellent courses and rehearsal sessions, and was noted in Huawei’s internal publication.
trainees were active and earnest
Trainees became familiar with each other.
Action is carried out after the theory is learnt
FM applied their knowledge in practice and organized two offline rehearsal activities: "Sound of Love" charity, which helps them to improve during the process of working with different departments and vendors; “Colorful Athletic “micro charity, was aimed to let more people know Huawei and recognize its innovation and breakthrough in mobile phone and other technology product. These two activities reinforce the impression of that Huawei is a brand who cares about its customer and eager to be innovative.
Later we interviewed some of the trainees from FM practice. They said that the instructor would explains all the concepts of experience store and other theories systematically, for every knowledge point, instructor would combine their own working experiences as example, and conduct rehearsal on stage for everyone to participate, and many other ways for them to learn and practice at same time. It gives them great opportunities to learn and understand the methods of solving all problems in real life work, which enable them to progress much faster than it would take before.
We believe we’ve helped them to achieved their higher goal and hope they all have bright future in Huawei.
Gold will glitter forever-They will discover your talent one day.
Laurelsscent has been working in the terminal area for a decade and we’ve made various attempts on approach our marketing theory. This time we have proved again for Huawei. A month of Huawei’s second stage FM practice not only helped Huawei to create a better store management team, but also offered Laurelsscent a platform for us to finally shine.
Laurelsscent will hold our principle as an earnest, courageous and responsible team and transmit our experience and wisdom to those who needed, for great purpose and achievement.
