For HUAWEI SEA

In LaurelsScent, one will never get bored as this is a place full of wonders and challenges.Now imagine a mysterious team suddenly disappeared for three months. What’s more bizarre is that most of our colleagues have lost contact with them. They didn’t answer phone calls or reply messages. It’s almost impossible to get in touch with them for a while.

We finally found out that the secret squad travelled to Southeast Asia with a special mission，they areabout to widelyexplore the future of the local retail market there.

Our fully charged team

Bold exploration of retail market in Southeast Asian

Instead of advertising, promoting and channel constructing, for all products, how to successfully generate sales is the ultimate goal in every business. While trying to vary product distribution channels, reaching as many consumers as possible is the only way to make the former one meaningful, for getting closer to our consumers is the key to ead the market in retail industry.

Huawei recognized the significance of retail development more quickly than others might have,hence continued expanding into global market and increasing market share in retail stores， with a special focus on Southeast Asian market at current stage. As a partner of Huawei’s, LaurelsScent conducted comprehensive researches in the market, aiming at Huawei’s dominant role of electronic retailers in SEA.Our team e visited Thailand, Burma, Sri Lanka and Vietnam respectively as our sample countries At the first stage.

Various conditions in economy, politics, geography etc. contribute to distinctive retail environments in these countries. Our challenge lies in the establishment of a new guideline applicable to all retail market, along with specific implementation methods in terms of different circumstances in different countries.

Converting leads into sales is more or less the same across every business. It makes a difference when the brand are well connected with its targeting group. A retail store is one of the primary connections between consumers and the brand. Study shows that purchasing behaviors are largely affected by factors like whether people find it easy, convenient and pleasant to shop. Therefore, with expertise & experience accumulated through years of practice, our retail squad spent months in SEA market, researching, trying to identify existing problems in Huawei retail stores and provide solutions accordingly even to the smallest detail, in the attempt to convert more consumers.

Burma

Sri Lanka

Vietnam

Thailand

Think Big. Start Small. Scale into all possibilities.

As the Chinese saying goes, ‘Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime’.
Simply put – It’s never just ‘one case after another’ for us. LaurelsScent provides clients with real solutions to real challenges and help them gradually develop a more efficient management methodology of their own. Recently, our SEA crew has officially settled down in Bangkok branch office. With a clear goal in mind, we started small, but no doubt that we’ll scale up into grander possibilities one day.