Carefully Crafted Plans with Dedicated Minds

LAURELSSCENT & HUAWEI IFA2016

Every September, entire electronics industry will focus on the CES Berlin, Germany. This modern metropolis not only embraces great innovative technologies from all countries, but also closely observes and tracks the changes that each innovation brings.

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Because new electronic products replaced by newer generation with faster paces, consumers have much wider options they could choose. In the IFA 2016, all brands tried their best on display and experience of their products.

We always believe that details and dedications are what make us stand out. We have successfully helped Huawei for IFA, CES and MWC many times in the past. Let's take a look what we have created for Huawei at IFA 2016

- Futuristic Mind -

As early as the IFA of 2015, we have been thinking that:

To better design the product display and experience for huawei, we have to understand their brand universe first. But How do we interpret the brand universe of Huawei?

We believe that, unlike Apple and Samsung, Huawei is a kind and fine Ulti-MATE for huawei's customers, with infinite possibilities.

Our insight was confirmed by Huawei official.

After the IFA 2016, Huawei product design department issued the following statement:" We believe that the new Huawei products should be elegant and minimalist because the minimal represents the future. In addition, they should be crafted with genuine materials, because together with Huawei's exceptional skills, it represents Huawei's elegant product quality and the spirit.

For IFA 2015, we spent an entire month, with our Spanish team, to develop the new display table with 1cm table leg. With high-quality solid wood grain pattern from Spain, and carefully crafted anodized aluminum curved board, we successfully interpreted the original design philosophy and aesthetic language, while ensuring the display system reliability and practicality.

No matter CES at Las Vegas, or the MWC at Barcelona, Huawei exhibition booth was highly reviewed by vast medias. We continue to upgrade the display system, and to enrich the displayed contents gradually. At IFA 2016, most viewers have been able to identify"Huawei Lable"

While we are busing to create new ideas, we also saw lots of copycats in our industries, from the exhibition to the exhibition table, from product experience to activities. But the brand spirit and culture cannot be copied as easy as they believed.

- Taste the details -

The"Box"exhibition booth of Huawei can be easily spotted by visitors. The grand layout urges visitors to come close and try out our brand new Huawei Nova.

No matter which direction the visitors come from, they will always attracted by the stadium table.

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The atmosphere around the stadium is comparable to a really football stadium. Lots of visitors stopped next to the table and took pictures with Huawei Nova. The image inside of the stadium is so vivid, with football moving, fans doing holaho, reporters holding cameras on the side field.

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Most visitors, after they entered the exhibition area, will stop next to the stadium and take pictures with Huawei Nova. We placed advertisments of Huawei in the stadium and intergreted those ads with the sorrundings perfectly.


After the visitors entered the exhibition area, we need to keep the visitors inside the area as long as possible. How to achieve such dynamic flows?

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Based on our products, we created two natural flows.

A flow to break through the challenges, another to fullfill expectations

The perfect fit for product slogan - Defy Expectations.

As for the camera feature of our product, we believe that customers should not be limited to the exact moment when they took the picture.

From the traditonal sense, we take pictures for the occasion, but when the pictures means beyond the documentary of that certain moment, the picture became a piece of art work. The imagination we could have is limitless. By sharing all those pictures, the meaning of photo will be enlargered.

Therefore, we put display window at the spot where it is visable from the stadium table.

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The omnipotent Huawei nova is perfectly displayed here. Visitors were not only amazed by the excellent camera feature of Huawei nova, but also astonashed by the elegant design of the Huawei nova.

After the challenges were overcomed, how to fullfill expectations?

To meet the needs of customers, we need not only to enhance the product features, but also to induce inner desire of customers to restore the style of life they look forward to. The foremer is to create a complete experience, so that the product will be used throughout customers' daily lfie. The latter is to create an atmosphere with more abstracts.

We set up two rows display cabinets next to the camera experience table, arranged in same ways as Roman greeting columns. When the sight of visitors swept through exhibition tables, cabinets scene grabbed their attention. Therefore the visitor dynamic flow was naturally arranged.

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Tasting the aroma of the afternoon tea, waiting for lovers while repairing your delicate makeup.

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Take your wallet and put on the sunglasses, greeting close friends and rush into the bustling streets together.

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No matter what kind of occasion or attire you need, Huawei will always accompany you, record every moment of your fantastic life.

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In IFA 2016, Huawei Watch nolonger needs consumer education, we give them more spacious space to self explore. Meanwhile, we upgraded the structure of the watch table and highlighted the central island of the table, so that the Huawei nova will stayed under the limelight.

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In order to provide a better experience for visitors to try out various features of Huawei nova, we developed a series of mini-lectures for camera features that helped visitors to throughout experience Huawei nova.

Huawei Nova Perfect Selfie Skills Mini Lectures.

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In this event, lots of visitors showed their amazing learning ability and played with the camera feature of Huawei nova like an expert.

HUAWEI nova Beauty Make-up 2.0

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- Dedicated mind wins success -

Until now, do you think our work is so interesting?

Yes it is, but at the same time, it is weaved with countless challenges.

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Togeter with our partners, we have maintained a rigorous synchronization and always think one step or several steps ahead. In order to create a new experience for the minimalist and elegant brand universe of Huawei, we make unremitting efforts from preparation to implementation.

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As a professional team, we always believe that working with exceptional clients will help us to improve in a faster fashion. Huawei, undoubtedly, is an excellent company in many industries.