Display Experience Solution

For the very first High-Tech Smart Wearable Product Series of HUAWEI, HUAWEI Watch Series, based on the situation of the traditional channel and the high-end product positioning, LaurelsScent designed new props for this series, and provided a different experience with HUAWEI for customers.

By doing brand analysis, consumer analysis, and product analysis, LaurelsScent derived effective strategies and the central idea, and drafted over 30 different designing options for HUAWEI to choose. From the original concept drafting to finished product landing, our project not only meet the high aesthetic standards, but also meet the requirements for the security solutions during exhibitions.

Our newly designed props, The Layers, break the limitation on the type of materials we use. For the very first time we used Marble, Lychee Leather, Oak and other materials to create contrasted textures, and to demonstrate our concepts, product features and high-end positioning of product with a variety of distinctive straps and with fine accessories.