In retail marketing, offline brand experience stores usually play an important role at attracting more customers, maintaining an positive brand image, and stimulate more purchasing behaviours. with the number of the brand experience stores increasing, an general standardising guidance document became much more important than ever. And those standards are the prerequisite of an standardised operation and of an Influential brand in retail market.

After studied the difference between different channels, the products of competitors, and the execution abilities of employees at retail stores, LaurelsScent helped clients to make customised strategies and display solutions that suit clients’ needs closely, and that can be executed easily.

LaurelsScent has made following documents for HUAWEI.

• The Retail Display Standardisation Manuel of HUAWEI for Malaysia area, and Saudi area。
• The Global Retail Display Standardisation Manuel of HUAWEI for W1 series, and for P9 series.
• The Terminal Display Specification V2.3 of HUAWEI
• 2016 POSM Display Specification of HUAWEI
• 2016 Public Space Point of Sales Display Specification