LaurelsScent independently developed the operating and marketing system, CFS, that could help users to manage their Daily Operating Schedules, Human Resources Training Plans, Product developments, Data Analysis and other critical parts of business operations. After reading the analysis from CFS, users could have a better understanding about their business status and their customers’ needs. Thus they could make their marketing events more effective with more specific targeted customers and sectors of market.

Key Points Illustration

Customers Resources Management System: Compared with the traditional membership system, CFS put more emphasizes on the behaviors of customers. By using CFS Smart Label Function, user could easily collect, analysis and filter their customers’ traffic, and thus making marketing plans that could really suit customers’ needs and desires.
Targeted Marketing System: CFS utilized WeChat platform as the delivering bridge, offers a variety of templates for activities and marketing models for CFS users. After targeted specific types or groups of customers, users are able to push personalized cards or coupon promotions, boosting conversion rate for their marketing events.

Achievement Exhibition

LaurelsScent has provided CFS for many companies that comes from various industries, such as Singapore Koo Kee Restaurant, AmCare Women’s and Children’s Hospital, Miaoapo Restaurant, and so on.

After 9 months of using CFS, Miaoapo Restaurant has earned over 6,000 loyal fans, has more than 80% of fans interactive rate on WeChat platform, and has more than 75% of conversion rate for marketing events.

Koo Kee Restaurant is a Singapore franchise restaurant with over 60 years of brand history. The first brand flagship restaurant in China was opened at CBD Beijing. Koo Kee Restaurant believed that it is very important for them to follow the O2O trend that is overwhelming in China. Only after one month of using CFS, Koo Kee Restaurant earned over 500 loyal fans. After the first month of launch of the online checkout service, over 50% of customers used the online checkout function and followed the Official Koo Kee WeChat Page.

AmCare Women’s and Children’s Hospital used CFS, collect their customer resources, analysis their customers’ characteristics, and push personalized content to their customers.